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Tips for choosing paint colour

Soo Mill has been selling Benjamin Moore paint since 1915, so when it comes to helping you choose a colour, nobody’s better.


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Start Small

If you’re not sure where to begin with color, experiment in a powder room or bathroom, a small hall or area between rooms, or an accent wall. If you’re doing your own painting, pick an area that’s quick to do so you can see your results sooner, and be happy with it or change it. Look at the process as an adventure. To get started, select a favorite color drawn from artwork, a rug, dishes and an accessory or furniture piece as a main color or accent. Think About Your Mood When selecting a color, consider the mood of a room. In a bedroom do you want the feeling to be restful and soothing or dramatic and intimate? Soft, cool colors and neutrals usually create a quieter feeling while stronger colors are for drama.

Pay Attention to Lighting

The reason we have light boxes for you to test paint chips: Natural daylight shows the truest color; Incandescent lighting brings out warm tones and yellows; Fluorescent lighting casts a sharp blue tone. So, a strong color might be too bright and overpowering when used on all walls or next to a large window, but it might be effective when used as an accent wall with indirect light.

Test Your Color Choice

Boost your confidence by testing colors on poster board or large areas of a wall. Don’t be afraid to go beyond your comfort zone: Consider strong, vivid colors or soft, deep neutrals like chocolate brown or olive green as main or accent colors. Or add drama with a stronger color on the ceiling. Tinted ceilings can dramatically change the whole look of a room. Add Depth With Decorative Finishes Transform flat, dull walls into interesting and personal spaces with subtle or dramatic visual texture and broken color.

Follow the Color Wheel

A small color wheel is a great reference tool for modifying and intensifying two or more colors. For example, red and green, which are complementary (opposite) colors, are most intense when used together. You may be surprised at how many combinations function beautifully together, and you may even become attracted to entirely new color palettes.

Play Up Monochromatic Schemes

Think one color is boring? Create bold or subtle variations within one color group with contrasting paint finishes. For an accent color, select a warmer (more toward reds) or cooler (more toward blues) color to complement your main color group.

Choose Different Paint Finishes

A single color used on walls and trim takes on new significance when applied in different finishes.